Strategy in a shifting landscape

July 23, 2025
Article
What leading organisations are doing to build confidence, traction, and value in their human-technology collaboration strategy.

Abstract

As emerging technologies reshape the world of work, many organisations are moving fast, but not always with clarity. In this moment of accelerated change, a strategic approach to human-technology collaboration is not just important, it’s essential.

Drawing on client experience, research, and delivery insight, this article explores how leaders are building fluency, testing in real time, and aligning capability development with technology investment. It also highlights why strategy must evolve in step with the pace of transformation, and how organisations are beginning to work across two speeds: enabling immediate action while planning for long-term change.

"Technology might accelerate change, but it’s human insight that ensures we’re building something valuable, sustainable, and real. That’s where the work begins, and where design makes the difference.”
- Cristina Londono

Strategy that can keep up

Helping organisations on their human-technology collaboration journey is at the core of our mission at JourneyOne.

Through our research, client work, and 15+ years of delivery experience, one thing is clear: this transformation is not just large in scale — it’s fundamentally different in speed, complexity, and human impact.

While quick wins and immediate value are achievable, we can say with confidence that a strategic approach is essential.

Recent industry signals are reinforcing this.

The 2025 PwC AI Business Predictions report underscores that AI success “will be as much about vision as adoption” and that cumulative, incremental productivity gains across the business are transformative.

Similarly, the Microsoft Work Trend Index 2025 highlights the rise of "Frontier Firms" — organisations blending human judgment with AI to redesign business and workflows. The report also notes that 82% of leaders now believe it’s time to rethink strategy and operations.

Strategy begins with fluency at the top

A strategic vision is critical, but in this new and rapidly evolving landscape, we’re also seeing an urgent need to build familiarity and capability. That shift is starting at the top. Boards and executives must become fluent in this environment.

To be effective custodians of their organisation’s future, leaders need to understand the dynamics of the emerging landscape. Enabling collaboration between people and technologies like AI, robotics, and automation requires more than technical readiness. It calls for a shift in mindset, leadership, and organisational capability.

Source: McKinsey & Company, "Superagency in the workplace: Empowering people to unlock AI’s full potential," January 2025.

To be effective custodians of the future, leaders must become fluent in this new environment.

According to the World Economic Forum’s Future of Jobs Report 2025, employers rank leadership, adaptability, and resilience among the most critical skills for navigating the years ahead, especially as AI and information processing continue to reshape the business landscape.

Supporting workforce transitions and building leadership capability requires more than generic training, especially at the top. It calls for targeted, high-impact learning that meets leaders where they are — often mid-shift, mid-pressure, and already in motion.

In our advisory work, we’re seeing growing demand for safe, focused spaces where leaders can ask questions, acknowledge gaps, and build confidence in unfamiliar terrain. These spaces don’t just accelerate capability — they build strategic readiness.

We saw this clearly in a recent executive initiative in the resources sector, where AI education was paired with future-focused workforce sentiment. By prioritising a human-first foundation from the outset, the organisation was able to build early trust, test ideas, and is now well positioned to shape the upcoming rollout and strategy implementation.

Source: McKinsey & Company, "Superagency in the workplace: Empowering people to unlock AI’s full potential," January 2025.

For leaders navigating what’s next

We offer executive learning experiences to help leaders engage with emerging technology and shape confident direction.
"Human-Technology Collaboration belongs at the centre of business strategy, shaping the experiences that define customer loyalty, employee engagement, and long-term value."
- Kye Cherian

When success stories are scarce, test

The challenges facing organisations, and the scale of opportunity, are significant. Yet proven use cases that clearly demonstrate return on investment or meaningful market differentiation remain limited.

In this context, progressive clients are recognising the need to test, prove concepts, and validate value before finalising strategy.

Progressive clients are recognising the need to test… before finalising strategy.

Why testing early matters:

  • Makes strategy real, not theoretical
  • Reveals feasibility and risk
  • Builds internal belief

Proof-of-concept in action

In a recent project with a higher education provider, a short admissions proof-of-concept helped surface what was technically feasible and where that feasibility could be translated into visible business value. The approach combined a one-week design sprint with a demonstration-led process that brought abstract ideas to life for the executive team.

This kind of short-cycle experimentation plays a crucial role in broader transformation efforts. According to the Future of Work with AI Agents study (Shao et al., 2025), organisations that balance tactical, near-term pilots with long-term strategy development are better positioned to evolve alongside rapidly advancing AI capabilities.

A dual-speed approach like this allows for early wins that build momentum and credibility, while also creating space for deeper, foundational changes in processes, roles, and culture.

As a long-standing leader in Agile-led digital transformation, JourneyOne has supported organisations in validating use cases for emerging technologies through short-cycle experimentation, before scaling into full implementation. We're now applying that expertise to the evolving AI landscape, where frontrunners are adopting a “build fast, learn faster” mindset, moving from isolated proof-of-concepts to systemic integration, while maintaining the flexibility to adapt as needs and technologies evolve.

Crucially, this isn’t just about feasibility. It’s about strategic learning. Proof-of-concept sprints aren’t simply technical exercises; they provide a well-positioned opportunity to engage leadership, surface organisational friction, and upskill teams. In this way, experimentation becomes a core driver of transformation, not a detour from it.

Image: Proof-of-concept flow


Dual-speed strategy emerges

Short-cycle experiments are rarely one-off initiatives. More often, they sit within a broader shift we’re seeing across industries: a move toward dual-speed strategy.

The pressure to deliver fast results hasn’t gone away. In many cases, the demand for quick wins and urgent problem-solving now runs in parallel with slower, more deliberate transformation efforts. To navigate this, many clients are pursuing two tracks at once: one focused on long-term change, and another designed to enable immediate experimentation with accessible technologies.

But speed alone isn’t enough. Whether it's for rapid adoption or long-horizon transformation, the success of either track depends on people having the confidence and capability to work with what’s coming next.

Image: Dual-speed strategy tracks

Tech is not enough, capability must keep pace

Our client work, backed by research, shows that investment in human capability must grow in parallel with investment in technology. Simply put: technology alone is not the path to long-term value.

The real opportunity lies in building people up with the right skills, mindsets and confidence to work fluidly alongside emerging technologies.

Technology alone is not the path to long-term value.

Build a learning culture

As part of any forward-facing strategy, organisations must deliberately foster a learning culture where experimentation is encouraged, failure is safe, and learning is constant.

In a recent engagement with a large-scale client in the resources sector, this mindset proved essential. High-performing teams were built not just through technical enablement, but through a deliberately shaped "learning zone" culture, where growth, safety, and innovation go hand-in-hand.

Strategy must flex with time

Strategic time horizons are compressing. As technology advances, traditional long-range planning is struggling to keep pace.

To stay relevant, strategy itself must become more adaptive. Not a one-off roadmap, but a living capability. This means embedding mechanisms for sensing, learning, and adjusting the way organisations plan, deliver, and lead.

The organisations best positioned for the future are those treating strategy as iterative, human-centred, and responsive to real-world conditions.

For strategy to remain relevant, it must evolve at the speed of change

Ready to evolve your strategy?

We work with leadership teams to shape adaptive, human-first strategies grounded in practice, not theory.

Whether you're seeking to test fast, build capability, or embed flexibility, we’ll help you shape a path that fits both your ambition and your context.

The future of business strategy lies where human capability meets technology. It will transform how we create value for our customers and our people.
- Kye Cherian
Human-technology collaboration
We offer executive learning experiences to help leaders engage with emerging technology and shape confident direction.
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Author Headshot

About the author

Phil Sunderland plays a pivotal role in shaping and stewarding JourneyOne’s Human-Technology Collaboration strategy. As a Basecamp Leader, he partners with clients to bring clarity, direction, and momentum to complex transformation programs. With a background spanning strategy, delivery, and capability uplift, Phil brings a grounded, human lens to technology—ensuring it delivers value not just for systems, but for people.

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